We are a creative, branding and media studio with more than 10 years of work behind us — and a team of eight people who have never shared a permanent office. Graphics, content and development all run 100% online. That model gives us speed and flexibility, but it also puts every crack in a workflow on full display.

This is an honest look at how we tightened ours: what was breaking, why we moved the studio onto Google Workspace, and what Gemini actually does for us day to day.

The problem nobody talks about: running a studio on personal email

For years we worked out of personal @gmail accounts. It was familiar, it was free, and for a small team it felt like enough. In practice it cost us in two places.

Credibility. Once we launched the company website and started pitching bigger clients, the gap was obvious. A polished proposal arriving from a personal Gmail address quietly undercuts everything inside it. We were ready for the work; our inbox did not say so.

Ownership. Files lived in personal Drives. Shared links crossed in and out of the company through accounts that belonged to individuals, not to the studio. Every project meant hopping between apps to find the current version of something. For a team that is fully remote, that friction adds up fast.

Why we moved to Google Workspace

Switching to @fahrunstudio.com addresses was the visible change, but it was not the point. The point was making one place where the studio’s work lives.

One identity. Every email, every shared document and every meeting invite now comes from the company, not from a person’s private account.

One source of truth. Drive holds the working files; Docs and Sheets are edited in place instead of being re-sent as v2, v3, v_final.

Handover without drama. When someone joins a project mid-way, access is granted — not forwarded.

Remote that feels close. Meet, Calendar and Chat keep an all-online team on the same rhythm without a daily standup ritual.

The result we felt most: the workflow became seamless. Communication, file sharing and collaboration stopped being separate tasks and became one continuous thing — even with the whole team working from different places.

“I already trusted Google — it is a worldwide brand with real credibility. Since we moved to Google Workspace on our own company domain, Fahrun Studio looks far more credible and professional, and the team works in a much more systematic way. And these days, if you are not using AI, you get left behind. Since we brought Gemini in it has given us a real edge — it helps us from the very start of a project all the way to the end.”

— Korapat Permpoonboon, Founder & Art Director, Fahrun Studio

Gemini: the ninth member of the team

Adding Gemini was the part we were most skeptical about, and the part that changed our days the most. It is not a replacement for a designer or a writer. It is the colleague you turn to when you need a starting point at 9am instead of 2pm.

Deep Research for client and market context

Before a pitch we used to spend hours assembling background on a client’s industry, competitors and audience. Deep Research pulls that picture together in minutes, with sources we can check. We still do the thinking — we just start from a much better position.

Canvas for building things in the room

Canvas lets us draft a presentation or a piece of copy and reshape it in real time while we are still talking through the idea. Structure, tone, order of arguments — all adjustable in the moment, so a concept gets pressure-tested before anyone opens a design file.

Numbers and planning

Less glamorous, equally useful: building revenue-planning formulas, sanity-checking quotes, modelling how a retainer compares to a project fee. Work a small studio has to do and rarely enjoys doing.

What actually changed

Three things, honestly measured:

We look like what we are. Presenting to a client from a company domain, with company-owned files, removes a question that used to sit in the background.

Less time spent finding things. The hours that went to version hunting and app switching go to the work itself.

Faster from brief to first idea. Research and first drafts start earlier, which means more of the timeline is spent refining rather than catching up.

If you run a small creative team

Our advice is unglamorous. Fix ownership first — the domain, the accounts, the file location — because that is the foundation everything else sits on. Then add AI to a workflow that already works, not to one you are hoping it will fix. Tools amplify a process; they do not invent one.

Fahrun x Demeter ICT

We made this move with Demeter ICT, who set up Google Workspace as the studio’s central workspace and helped us bring Gemini into how we think, analyse and develop ideas. Our story was featured on their site: read the original case study here.

Let’s talk

We help brands improve their business through creativity — and we are always happy to compare notes on how a creative team actually works. Contact Fahrun Studio to talk about your brand, your website, or your next project.